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A Beastly Business: Why Ending Product Testing on Animals Is Good for Your Company
Product testing on animals is an inaccurate, archaic, and downright method of checking whether the products are safe for human use and consumption. Still, a lot of businesses all over the world use animals to test their products. Companies that still test their products on animals risk losing a huge competitive edge in their respective markets and eventually end up with lower revenues.
On Huffington Post, Monica Engebretson wrote that over the past two decades, the consumer demand for cosmetics from companies that did not use animals for product testing has grown along with cosmetic firms that have declared they would stop the practice animal testing. Engrebretson wrote that about half of the world’s cosmetic market is now closed to cosmetic products from firms that use animals for product testing.
Engebretson also noted the increase of non-animal testing strategies that produce effective and accurate data for companies.
In a March 2015 survey of more than 1,000 adults, Nielsen found that respondents consider the label “not tested on animals” on products the most important packaging claim.
Thus, companies that are leaning towards cruelty-free products are gaining more consumers over the past few years compared with businesses that do not. The industry trend is also similarly leaning away from the use of animals for product testing in favor of non-animal testing strategies.
Testing products on animals are often ineffective and do not guarantee clear results. Cruelty-Free International stated that despite years of using animals to test cures for various diseases such as cancer, diabetes, and AIDS in animals, the world has yet to find definitive treatments for these.
If businesses continue to use animals to test the safety of their products, it will substantially affect their reputation and result in negative publicity among consumers and animal rights activities. More importantly, maintaining such an antiquated and ineffective practice is not logically consistent and wise in a business sense, given the rising consumer and industry tide on the opposite.
“Arguments Against Animal Testing.” Cruelty Free International, www.crueltyfreeinternational.org/why-we-do-it/arguments-against-animal-testing.
Engebretson, Monica. “The World Is Going Cruelty Free.” The Huffington Post, 7 Jan. 2017, www.huffingtonpost.com/monica-engebretson/the-world-is-going-cruelt_b_8933458.html.
Russo, James. “Package This: Beauty Consumers Favor ‘Cruelty Free’ and ‘Natural’ Product Claims.” What People Watch, Listen To and Buy, www.nielsen.com/us/en/insights/news/2015/package-this-beauty-consumers-favor-cruelty-free-and-natural-product-claims.html.