What Will Be the Most Important Digital Marketing Trend in 2016?
In 2016, marketers will have to take a much closer look at what they create in order to add measurable value for the audience. The digital marketing platform has become very competitive in recent years. For the buyers to invest their time and to find certain content valuable, marketers will have to go the extra mile in digital marketing. They will have to conduct assessments, surveys, polls, and interviews in order to know exactly what the buyers want. The online marketing world in 2016 will see many marketers fall and others rise due to their choices in digital marketing.
Using live streaming video platforms will, however, rule the 2016 marketing trend. Companies will have to increase their usage of live streaming platforms like meerkat, periscope, and blab. As it has been in the recent past, the streamed videos will offer customers personalized experience and service. Live streaming has so many advantages over other channels in marketing. It puts a human face to the brand, making the customer connect with the brand themselves. The videos can also be re-shared in social media channels. This makes them reach a far higher number of potential buyers, providing them with context. The video must be very striking for it to be re-shared, however (Holt and Sanson).
When not shared by the consumers, the videos can be re-purposed in different media channels, and if good enough, in television networks. This advantage of repurposing makes live streaming a cheaper method of marketing. Unlike in the past, where a person had to post them as downloadable links to share them on the Internet, streaming videos play immediately when the file is opened. You can also jump back or forward through the video, thus making them even easier to access (Pathan et al.).
Holt, Jennifer, and Kevin Sanson. Connected Viewing: Selling, Streaming and Sharing Media in the Digital Era. Routledge, 2014.
Pathan, Mukaddim, et al. Advanced Content Delivery, Streaming, and Cloud Services. Wiley, 2014.