Learn to Write Informatively, Persuasively & Creatively!

Being able to present new information, argue a position and enhance your writing with detailed examples and a flair for language are particularly important to sustaining your audience’s attention and interest. With a little imagination, consideration of your audience and research, you can make informative, persuasive and creative writing important components of your work.

Know Your Topic

Gathering information is a key step in writing any essay. The research process, though, often varies according to the type of paper. Informative and persuasive essays both require factual information, which will lead you to credible sources like scholarly journals, previously published books or scientific reports. Knowing what’s already been written on the subject will make it easier to find your own way to explain your topic or argue your position. Creative writing also requires a certain level of research to be completed. If you’re writing a personal narrative, for instance, you’ll want to revisit your experience to determine how it changed your attitudes, actions or behavior.

Audience Awareness

Informative, persuasive and creative writing all require you to consider your audience’s needs, background, education level and values. For an informative piece, you’ll have to consider the education level of your audience and what they already know about the topic in order to best teach them about the topic. A persuasive essay requires you to consider the opinion of readers who might disagree with your argument and respect their beliefs as you write. Creative writing appeals to an audience’s desire for emotional connection and entertainment; being aware of the pacing and plot of a story or essay can help you think about how readers might respond.

Purposeful Planning

Effective writing also requires you to identify your purpose for creating a piece. Informative writing teaches audiences about a new subject, persuasive writing attempts to change their opinions about an issue and creative writing entertains and tells a story. Before you begin writing a paper, develop a mission statement that states your paper’s goal, such as “To teach readers how to design a website,” “To persuade readers that zoos are inhumane” or “To tell the story of how volunteering at summer camp made me a better leader.” Then, write your mission statement at the top of your outline to make sure your ideas continually focus on this goal.

Elaborate Explanations

In any style of writing, details and examples allow readers to clearly understand your message. In an informative essay, you’ll include clear descriptions to instruct audience on a topic. For instance, a recipe for making chocolate cake uses specific terms to explain each step. Persuasive essays give examples like statistics, anecdotes and academic studies to prove each point of your argument. In creative assignments like personal narratives, you’ll use vivid description and sensory details to portray the people, settings and events of your memories, bringing your experiences to life for readers.

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