{"id":19204245,"date":"2017-09-05T12:20:47","date_gmt":"2017-09-05T09:20:47","guid":{"rendered":"https:\/\/essayshark.com\/blog\/?p=19204245"},"modified":"2023-03-17T10:45:01","modified_gmt":"2023-03-17T10:45:01","slug":"marketing-strategy-essay","status":"publish","type":"post","link":"https:\/\/essayshark.com\/examples\/marketing-strategy-essay\/","title":{"rendered":"Marketing Strategy Essay: Quality of the Product"},"content":{"rendered":"
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The Role of a Quality of the Product in the Marketing Strategy<\/strong><\/p>\n\n\n\n

If the product is of low quality, all marketing efforts will fail. A nice packaging, attractive promotion or even a lower price of competitors cannot replace quality. The successful marketing strategy is the one that has all elements balanced. This is the only way to attract customers and hold them in a long-run.<\/p>\n\n\n\n\n\n\n\n

Marketing strategy includes all activities aimed at the increase in sales and a sustainable competitive advantage based on the selected marketing mix that consists of 4 Ps or product, price, place, and promotion (McCarthy). All elements of the marketing mix are equally important and must be harmonized in order to achieve the marketing goals. The product is what sells to customers and the base of the business operations. It must have an adequate price which is determined by costs and must be brought to the consumer through selected distribution channels. Customers also must be informed about the product that is offering. In services, marketing is added three more elements \u2013 process, people and physical environment, which makes the 7 Ps (Booms et. al.).<\/p>\n\n\n\n

Although all elements of the marketing strategy are important, the quality of the product is crucial because creates a customer satisfaction (Singh 5). Even when all other elements of the marketing strategy are in line with the market, if the quality of the product is low, the customers will not be satisfied and will stop buying the product. The quality of the product also creates value (Singh 5). Furthermore, product quality has a direct and positive influence on ROI, market share and price (Jacobson and David 32). Customers are willing to pay higher prices for higher quality. Also, a quality product will easier enter the market and increase market share. In return, higher prices and market share have a positive feedback effect on increasing the quality and altogether increase ROI (Jacobson and David 42). It is enough to look the well-known brands, such as iPhone, Mercedes, Nike or Armani to see that with high quality always goes high price, a huge market, and enormous business success. However, customers will buy only what they want, so the company must find the right mix of all elements.<\/p>\n\n\n\n

Therefore, though all four elements of the marketing strategy are important, without a quality product a company cannot survive in the market, even if has the most significant competitive advantages in other aspects of marketing. Very often a quality of the products is the crucial factor in the decision to purchase a product because it determines customer satisfaction.<\/p>\n\n\n\n

Works Cited<\/p>\n\n\n\n

Booms, Bernard H. and Mary Jo Bitner. \u201cMarketing Strategies and Organization Structures for Service Firms.\u201d Marketing of Services<\/em>, American Marketing Association, 1981, pp. 47\u201351. Jacobson, Robert, and David A. Aaker. \u201cThe Strategic Role of Product Quality.\u201d Journal of Marketing<\/em>, vol. 51, no. 4, 1987, pp. 31\u201344., doi:10.2307\/1251246.
\nMcCarthy, E. Jerome. Basic Marketing<\/em>. Richard D. Irwin, 1964.
\nSingh, Meera. \u201cMarketing Mix of 4P\u2019S for Competitive Advantage.\u201d IOSR Journal of Business and Management<\/em>, vol. 3, no. 6, 2012, pp. 40\u201345., doi:10.9790\/487x-0364045.<\/p>\n\n\n<\/div>\n\n\n\n\n\n\n

Are you good at marketing strategies? Because if you aren\u2019t, you are likely to be bored while writing your marketing strategy essay. But we are here not just to empathize with you for receiving another assignment you don\u2019t want to do; we are here to help. First of all, we present to you our base of free essay samples, and the marketing strategy essay posted above is one of them. You can use these samples as templates for your own writing, but remember to operate within the realms of copyright restriction.<\/p>\n\n\n\n

In case you have difficulties with topic choice, feel free to look for ideas on our posts dedicated to essay topics. We aspire to present you with a diverse collection of topic suggestions you can use for your own assignment. Don\u2019t forget to check out articles with general writing advice \u2013 they will help you to fight writer\u2019s block, find your inspiration, plan your time effectively and proofread your papers easily for the best results. We believe that college education should be at least somewhat pleasant for students, and that means it should be easier. While we can\u2019t change it dramatically, we still can help you with little things by providing you with a free quality sample in the moment you need it the most.<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

The Role of a Quality of the Product in the Marketing Strategy If the product is of low quality, all marketing efforts will fail. A nice packaging, attractive promotion or even a lower price of competitors cannot replace quality. The successful marketing strategy is the one that has all elements balanced. This is the only […]<\/p>\n","protected":false},"author":1,"featured_media":19204247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,3],"tags":[],"class_list":["post-19204245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essay-samples","category-samples"],"yoast_head":"\nThe Role of the Product Quality in Marketing Essay<\/title>\n<meta name=\"description\" content=\"Check out our marketing strategy essay posted on our blog recently. 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