{"id":19261766,"date":"2019-03-13T13:47:20","date_gmt":"2019-03-13T10:47:20","guid":{"rendered":"https:\/\/essayshark.com\/blog\/?p=19261766"},"modified":"2023-07-10T09:48:11","modified_gmt":"2023-07-10T09:48:11","slug":"advertising-to-children-essay-sample-argumentative-marketing-essay","status":"publish","type":"post","link":"https:\/\/essayshark.com\/examples\/advertising-to-children-essay-sample-argumentative-marketing-essay\/","title":{"rendered":"Advertising to Children Essay Sample: Argumentative Marketing Essay"},"content":{"rendered":"
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Why Should the Government Forbid Advertising to Children?<\/strong><\/p>\n\n\n\n

Introduction<\/strong><\/p>\n\n\n\n

In the modern world, children from the earliest years have access to smartphones, tablets, laptops, and a large number of other modern technologies. Despite the fact that some people believe that access to modern technologies and the internet can be extremely harmful to children, the main danger lies in what children see on the internet, and not the technology itself. Modern computers, smartphones, and tablets have parental controls that allow parents to create restrictions for children so that they do not have access to inappropriate content.<\/p>\n\n\n\n\n\n\n\n

But the only aspect parents cannot control is advertising, which is on most sites on the internet, on YouTube, and practically all other platforms. Given the fact that children do not have critical thinking and do not understand the principles of marketing, they should not be exposed to advertising and the government should restrict advertising to children by law.<\/p>\n\n\n\n

Statistics on Advertising and Children<\/strong><\/p>\n\n\n\n

According to Yankelovich, a market research firm, each person sees more than 5,000 advertisements every day, that is, people are always confronted with advertising and cannot get rid of it (Story). Moreover, these studies were carried out almost 12 years ago, so it can be said with confidence that with the growth of the internet, each user is much more prone to advertising than before. Despite the fact that children spend significantly less time on the internet, even three-year-old children watch YouTube every day, which contains a large number of advertisements. Indeed, the leadership of Alphabet and YouTube understand how serious this problem is, so they gradually struggle with inappropriate content and advertising for children (Ong). But despite the efforts of a private company, the government is not doing anything to protect children from intrusive advertising on children\u2019s products.<\/p>\n\n\n\n

Manipulation of Children’s Purchasing Decisions<\/strong><\/p>\n\n\n\n

Moreover, it is extremely important to take into account the fact that when companies target children as an audience, children are not final buyers, since they do not have the money to make purchases. Unlike adults, children do not know the value of money and they cannot make critical decisions about the appropriateness of purchases. It is much easier for marketers to attract the attention of children than adults, and, unfortunately, they use it and try to sell as much as possible. Due to the fact that parents often cannot refuse their children or it is easier for them to make concessions, they make senseless purchases that may not have any value.<\/p>\n\n\n\n

Political Implications of Advertising Targeted at Children<\/strong>
Finally, modern advertising for children can have political overtones. Unlike adults, children have limited knowledge about politics, and therefore absorb all the information they receive from TV or the internet. Marketers often use children for marketing purposes, in order to transfer through them some information for adults (Olson and Thj\u00f8m\u00f8e). Marketers can use a cartoon format to appeal to children and inspire them with various political thoughts.<\/p>\n\n\n\n

Conclusion<\/strong><\/p>\n\n\n\n

It must be said that advertising for children has no value either for children or for their parents; advertising for children has value only for marketers who use children to make their parents spend money. Due to the fact that children do not have sufficient cognitive abilities, they cannot think critically, which often leads to unreasonable and senseless purchases. Finally, marketers use children to promote various political thoughts that have both short-term and long-term negative consequences. It is because advertising for children has only a negative impact that governments should work with private companies to minimize advertising for children on the internet, on television, and on the street.<\/p>\n\n\n\n

Works Cited<\/p>\n\n\n\n

Olson, Erik L., and Hans Mathias Thj\u00f8m\u00f8e. \u201cThe Relative Performance of TV Sponsorship versus Television Spot Advertising.\u201d European Journal of Marketing<\/em>, vol 46, no. 11\/12, 2012, pp. 1726-1742. Emerald<\/em>, doi:10.1108\/03090561211260068. Accessed 19 Jan 2019.
\nOng, Thuy. \u201cYoutube Pulls Ads on 2 Million Inappropriate Children\u2019s Videos.\u201d The Verge<\/em>, 2017, https:\/\/www.theverge.com\/2017\/11\/28\/16709214\/youtube-autocomplete-search-function-child-exploitation-ads.
\nStory, Louise. \u201cAnywhere the Eye Can See, It\u2019s Likely to See an Ad.\u201d The New York Times<\/em>, 2007, https:\/\/www.nytimes.com\/2007\/01\/15\/business\/media\/15everywhere.html.<\/p>\n\n\n<\/div>\n\n\n\n\n\n\n

Unlock Your Academic Success with Expert Help<\/h2>\n\n\n\n

Advertising is an indispensable part of our informational space, and we can do nothing about it. However, as adults, we can process the advertising information critically and make a logical decision. However, children don\u2019t have enough experience and knowledge to perceive advertising in a rational way. Our advertising to children essay discusses this issue to find out whether the government should forbid this kind of advertising. Please, don\u2019t copy our sample and present it as your own, as it\u2019ll be considered plagiarism. If you want to find inspiring ideas for your writing, check out our list of essay topics!<\/p>\n\n\n\n

You can get an original advertising to children essay from one of our qualified writers. Pick one topic, place your order, and wait for a brilliant result! With EssayShark, you\u2019ll save your time and get higher grades without effort.<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Why Should the Government Forbid Advertising to Children? Introduction In the modern world, children from the earliest years have access to smartphones, tablets, laptops, and a large number of other modern technologies. Despite the fact that some people believe that access to modern technologies and the internet can be extremely harmful to children, the main […]<\/p>\n","protected":false},"author":1,"featured_media":19293449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,3],"tags":[],"class_list":["post-19261766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essay-samples","category-samples"],"yoast_head":"\nAdvertising to Children Essay Sample: Argumentative Marketing Essay<\/title>\n<meta name=\"description\" content=\"Our advertising to children essay answers an important question on government policy toward this issue. 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