{"id":19296007,"date":"2024-09-03T15:05:14","date_gmt":"2024-09-03T15:05:14","guid":{"rendered":"https:\/\/essayshark.com\/examples\/?p=19296007"},"modified":"2024-09-03T15:05:15","modified_gmt":"2024-09-03T15:05:15","slug":"corporate-advertising-essay-sample","status":"publish","type":"post","link":"https:\/\/essayshark.com\/examples\/corporate-advertising-essay-sample\/","title":{"rendered":"Corporate Advertisements in Schools Essay"},"content":{"rendered":"\n
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Introduction<\/h2>\n\n\n\n

Most corporations use advertisements to make money. This marketing strategy aims at increasing the number of consumers by influencing potential customers. Multinational companies have resorted to using schools to advertise their products. As a marketing environment, schools contain many potential buyers who are easy to convince. As a result, food-based industries and fashion entities are continually targeting learning institutions in order to capture their massive market base. However, such advertisements present various disadvantages. Although corporate advertising serves as a source of income for schools, it should not be encouraged in institutions of learning because it has a direct impact on the health of students and further promotes a materialistic mindset. <\/p>\n\n\n\n

The Impact of School Advertisements on Children’s Health<\/h2>\n\n\n\n

Most advertisements that target school-going children sell food and beverages, usually with adverse health effects. According to a report by Velazquez, Black, and Kent (2017), 49% of the advertised products promoted unhealthy eating habits compared to the 13%, which contained educational messages on the benefits of proper eating habits. Velazquez et al. (2017) add that 58% of the posters in schools were oriented towards fast food products, such as beverages, which do not align with the standards set by the government on marketing nutritional content. Even worse, the advertisements focused on high school children who have a greater appetite for sweetened things, which further increased the sales for such corporations (Velazquez et al., 2017). Advertising in schools only benefits the profit-hungry corporations at the expense of childrens\u2019 health; consequently, it should be prohibited.<\/p>\n\n\n\n

The Role of School Advertising in Fostering Materialism Among Children<\/h2>\n\n\n\n

Advertising in schools promotes materialism among schoolchildren. In their research, Foxman, Mateescu, and Bulger (2016) discovered that exposure to two minutes of advertising in a twelve-minute program had a high likelihood of inducing materialistic tendencies  in viewers. Evidently, besides food and beverages, corporations often market clothing and beauty products due to the vast market, which consequently spurs materialism among schoolchildren. Such a marketing strategy is even suited to contemporary society, which mostly emphasizes fashion due to social media, magazines, and celebrity influences. Consequently, to reduce the growing materialistic attitudes among children, advertising in schools should not be allowed.<\/p>\n\n\n\n

The Financial Benefits of Corporate Advertising for Schools<\/h2>\n\n\n\n

On the other hand, schools benefit financially from corporate advertising. Macedo (2010) explains that with corporate ads, schools can survive various financial difficulties. Financial crises tremendously affect the sustainability of schools; for example, without funds, schools cannot meet the financial needs of teachers, which might force some of them to quit.  Advertisements have various economic benefits: For instance, the approval of an ad in 15 schools in Sweetwater Union High School District generates $1 million annually, while the New Jersey Assembly Education Committee aims at collecting $230,000 from advertisement, per year, for their five schools (Macedo, 2010). Undoubtedly, the financial incentives provided by corporate advertisements are an undeniable benefit for many schools.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

Even with the financial advantages it offers to schools, corporate advertising has long-term impacts on young children. Advertising in schools often targets the vast numbers of consumers in schools who can be easily manipulated, considering the products on offer. By focusing on fast foods and beverages, which entice the target group, large companies experience an increase in the sales of their products. However, such advertised products increase the prevalence of health concerns, such as cardiovascular diseases among children. Worse still, the companies focus on materialistic items, such as clothes and beauty products, which further spurs materialism as a social construct among children. However, in a broader sense, the financial incentives enjoyed by schools is a critical factor in most of these agreements. <\/p>\n\n\n\n

References<\/strong><\/p>\n\n\n\n

Foxman, M., Mateescu, A., & Bulger, M. (2016). Advertising in schools <\/em>(Working Paper 09.07.2016). New York, NY: Data & Society Research Institute. Retrieved from https:\/\/datasociety.net\/pubs\/ecl\/Advertising_primer_2016.pdf<\/p>\n\n\n\n

Macedo, D. (2010, September 27). Advocates debate using advertising in schools to raise funds in budget crisis<\/em>. Retrieved from http:\/\/www.foxnews.com\/story\/2010\/09\/27\/advocates-debate-using-advertising-in-schools-to-raise-funds-in-budget-crisis.htmlVelazquez, C., Black, J., & Kent, M. P. (2017). Food and beverage marketing in schools: A review of the evidence. International Journal of Environmental Research and Public Health<\/em>, 14<\/em>(9), 1054-1568. http:\/\/dx.doi.org\/10.3390\/ijerph14091054<\/p>\n\n\n\n<\/div>\n\n\n\n

What Help Can We Provide to You in Addition to This Sample?<\/h2>\n\n\n\n

We hope that you\u2019ve enjoyed reading this sample about advertisements in schools. This sample was written for you by the perfect, skilled authors of our team. These writers are well-trained and can write any type of college paper for you. If you are a student who faces writer’s block or simply lacks the time needed to create good samples, this is a way out of a difficult situation. All you need to do is provide us with information on your upcoming paper. Just get on our website and provide instructions on writing, which will be easy to read and understand thanks to our order form. We will need to collect information about your paper such as the topic, the discipline, the number of pages, recommended sources to use, the tone of voice, structure-related recommendations, the formatting type, etc. Provide us with the deadline and choose the level of writer you want to collaborate with. We will start working for you after you provide us with the manuals for writing your paper. We will do our best to make your paper perfect. Do not hesitate to ask us for help anytime you need it. Our authors are very knowledgeable and have no fear of short deadlines. You also need to know that before we start to cooperate with a new professional writer, we want to confirm that he or she has the capacities, time, and knowledge required to join our team. That is why we use tests for writers, which are provided by a specific department at our company. We also have dedicated quality control managers who ensure that each essay we send is brilliantly written. Our authors have certificates and diplomas that prove their knowledge. We are proud of our team of specialists and cannot wait for you to meet them. We are waiting for your orders!<\/p>\n\n\n\n

Photo by Austin Distel from Unsplash<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Introduction Most corporations use advertisements to make money. This marketing strategy aims at increasing the number of consumers by influencing potential customers. Multinational companies have resorted to using schools to advertise their products. As a marketing environment, schools contain many potential buyers who are easy to convince. As a result, food-based industries and fashion entities […]<\/p>\n","protected":false},"author":1,"featured_media":19296013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,3],"tags":[],"class_list":["post-19296007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essay-samples","category-samples"],"yoast_head":"\nCorporate Advertising Essay Sample<\/title>\n<meta name=\"description\" content=\"This sample essay on corporate advertisements in schools is for those who lack skills and inspiration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essayshark.com\/examples\/corporate-advertising-essay-sample\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Advertising Essay Sample\" \/>\n<meta property=\"og:description\" content=\"This sample essay on corporate advertisements in schools is for those who lack skills and inspiration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/essayshark.com\/examples\/corporate-advertising-essay-sample\/\" \/>\n<meta property=\"og:site_name\" content=\"Free Essay Examples from EssayShark\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-03T15:05:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-03T15:05:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/essayshark.com\/examples\/wp-content\/uploads\/2024\/09\/Corporate-Advertising-Essay-Sample-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/essayshark.com\/examples\/corporate-advertising-essay-sample\/\",\"url\":\"https:\/\/essayshark.com\/examples\/corporate-advertising-essay-sample\/\",\"name\":\"Corporate Advertising Essay Sample\",\"isPartOf\":{\"@id\":\"https:\/\/essayshark.com\/examples\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/essayshark.com\/examples\/corporate-advertising-essay-sample\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/essayshark.com\/examples\/corporate-advertising-essay-sample\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/essayshark.com\/examples\/wp-content\/uploads\/2024\/09\/Corporate-Advertising-Essay-Sample-scaled.jpg\",\"datePublished\":\"2024-09-03T15:05:14+00:00\",\"dateModified\":\"2024-09-03T15:05:15+00:00\",\"author\":{\"@id\":\"https:\/\/essayshark.com\/examples\/#\/schema\/person\/0a8625f9c64489784b6e8afa8a3af28c\"},\"description\":\"This sample essay on corporate advertisements in schools is for those who lack skills and inspiration.\",\"breadcrumb\":{\"@id\":\"https:\/\/essayshark.com\/examples\/corporate-advertising-essay-sample\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/essayshark.com\/examples\/corporate-advertising-essay-sample\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/essayshark.com\/examples\/corporate-advertising-essay-sample\/#primaryimage\",\"url\":\"https:\/\/essayshark.com\/examples\/wp-content\/uploads\/2024\/09\/Corporate-Advertising-Essay-Sample-scaled.jpg\",\"contentUrl\":\"https:\/\/essayshark.com\/examples\/wp-content\/uploads\/2024\/09\/Corporate-Advertising-Essay-Sample-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"Corporate Advertising Essay Sample\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/essayshark.com\/examples\/corporate-advertising-essay-sample\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Examples\",\"item\":\"https:\/\/essayshark.com\/examples\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Essay samples\",\"item\":\"https:\/\/essayshark.com\/examples\/essay-samples\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Corporate Advertisements in Schools Essay\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/essayshark.com\/examples\/#website\",\"url\":\"https:\/\/essayshark.com\/examples\/\",\"name\":\"Free Essay Examples from EssayShark\",\"description\":\"Find free college essay examples and other paper examples on any topic on our blog. 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