{"id":5783,"date":"2014-05-28T10:42:13","date_gmt":"2014-05-28T10:42:13","guid":{"rendered":"http:\/\/essayshark.com\/blog\/?p=5783"},"modified":"2023-10-09T16:49:40","modified_gmt":"2023-10-09T16:49:40","slug":"business-essay-on-apple-marketing","status":"publish","type":"post","link":"https:\/\/essayshark.com\/examples\/business-essay-on-apple-marketing\/","title":{"rendered":"Business Essay on Apple Marketing"},"content":{"rendered":"<div class=\"es-post-paper\">\n\n\n\n<p class=\"has-text-align-center\"><strong>Evaluate the Role of Social Media Marketing in Regards to Apple&#8217;s Products<\/strong><\/p>\n\n\n\n<p><strong>Introduction<\/strong><\/p>\n\n\n\n<p>The story of social media marketing started a long time ago when\u00a0the markets were conversational places for people. Almost everyone is aware of the importance of social media marketing, networking sites, and blogs. Social media marketing techniques have been adopted by businesses and governments. All the major businesses and companies in the world use social media for marketing their products. Apple on the other hand has proved everyone wrong who thinks that success without social media marketing is not possible, and is considered to be a type of company that does not directly play in the world of social media or market their products with the help of social media.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>Recent Apple SMM Strategy\u00a0<\/strong> <\/p>\n\n\n\n<p>Almost all business leaders believe that companies need to be socially active in order to be successful in today\u2019s world, but Apple acts in a different way. Up till 2011, Apple remained absent from all social networking sites, but was still ranked as one of the most admired brands in the world. The company only maintained Twitter and Facebook accounts for iTunes and App Store, and these accounts were not used to engage customers (Mashable, 2012). This means that social media marketing directly did not play a great role in the success of Apple\u2019s products, but the opposite.<\/p>\n\n\n\n<p class=\"has-text-align-left\">But this also does not mean that social media marketing is not helping Apple or Apple is not getting benefited from social media. Other companies are advertising Apple\u2019s products for them and they are doing social media marketing for Apple. What Apple has actually done is outsource its social media responsibility to other companies who promote Apple\u2019s products by creating a buzz. Apple products are being marketed all over Facebook, Twitter, and other blogging websites, and these social media websites help Apple to achieve more customers because social media is supposed to be a more trustworthy source of information by consumers as compared to other paid marketing channels (Foux, 2006). If you see Apple\u2019s original Facebook page, you would notice that Apple does not show any activity on its Facebook wall, but if you observe Twitter or other companies\u2019 pages on Facebook you would notice that plenty of people are talking about Apple\u2019s products. People want to follow Apple but Apple prefers other people to do word of mouth marketing for them while they are developing their next great thing (Flow Experience Marketing, 2013). Apple never embraced social media because people embraced it on behalf of Apple, and it has helped the company to gain popularity for its products more quickly.<\/p>\n\n\n\n<p><strong>Apple\u2019s SMM Focus\u00a0<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Apple was not involved in social media marketing activities directly in the past and hired other companies to do it for the company, but now it is making a shift in its approach. Apple has recently bought social media search and analytics startup Topsy Labs to better realize the needs of users (Apps Tech News, 2014). The company is focusing more on social media tools so that it can achieve and understand more customers. There are many different accounts on Twitter that inform readers about Apple products and more people are following such accounts. It could also be said that Apple\u2019s social media marketing strategy is to create products and let people do the talking about their products. So in short, consumers are made to think that Apple does not have any proper representation on social media such as Facebook and Twitter, when there is representation of Apple and millions of consumers are signing up to be fans of this brand on unofficial accounts. Social media marketing has indirectly helped Apple to gain more consumers and increase the brand awareness of Apple\u2019s product.<\/p>\n\n\n<\/div>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Business Essay Writing Help from Us<\/h2>\n\n\n\n<p class=\"has-text-align-left\"><div class=\"es-post-quote\">If you think our business essay is great, also check out other samples on our site. If you don&#8217;t understand how to write your own paper, you can leave your assignment to EssayShark.com. Imagine that you can do anything you want while our professional is completing your order. Explain what paper you want to see by telling us your requirements. If you use our writing service for the first time, don&#8217;t worry, as ordering system is quite simple. Also, you have an opportunity to contact us any time you want, as we are available 24\/7. Use our help and you will succeed in your studies.<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evaluate the Role of Social Media Marketing in Regards to Apple&#8217;s Products Introduction The story of social media marketing started a long time ago when\u00a0the markets were conversational places for people. Almost everyone is aware of the importance of social media marketing, networking sites, and blogs. Social media marketing techniques have been adopted by businesses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19229811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,3],"tags":[],"class_list":["post-5783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-essay-samples","category-samples"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple SMM Strategy Essay Example<\/title>\n<meta name=\"description\" content=\"Find out how to write business papers of such type. 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