Why Does a Local Business Need SEO?
Nowadays SEO is a powerful tool of making business more profitable. In last years SEO became one of the most popular ways of business effectivization. “SEO involves creating or modifying a Web site in a way that makes it ‘easier for search engines to both crawl and index its content” (Beel, Gipp, Wilde, 2010; Google, 2008).
We can see that the higher and more frequently a site appears in the search results list, the more visitors it will have. A lot of people search information about goods and services in the Internet. Most results of such searches can cause a purchase. That is why using SEO instruments is very helpful for a local business. Search engines became smarter not only in relevant results, but also in localized ones. It gives an excellent opportunity to advertise a local business, increase the number of customers and improve sales. When a website have high search engine ranking, local clients can easily find the products they need close to home. Many customers search online reviews in the Internet before buying a product. SEO can help you find your target audience very quickly.
One of the strongest SEO strategies for local business provides an optimized Google Maps and Google Plus Local page. “Google maps have always been a core local SEO ranking factor with local businesses. The integration of Google maps and business previews from the corresponding Google+ Local have increasingly strong correlation to local SEO” (Fernando, 2014). Using social media platforms is effective way to promote your business. But every social profile should include your physical location in order to let your potential customers find you by it.
To be modern local business needs SEO. To be competitive you should improve your position every day because most companies do it. Your website should have high quality useful content, which your audience is interested in. You should create and promote good content that can be easily found by people and search engines. But now it is very important for a website to be not only user-friendly, but also mobile-friendly.
Today, business success in a great measure depends on Internet marketing. And SEO is one of the most effective tools of online marketing. Every local business should invest in SEO to get to the next level.
Divi Fernando (March 2014). Local SEO Strategy 2014: For Small To Medium Sized Businesses. Retrieved from http://blog.woorank.com/2014/03/local-seo-strategy-2014-small-medium-sized-businesses/.
Joeran Beel, Bela Gipp, and Erik Wilde (January 2010). Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co. Journal of Scholarly Publishing, 41 (2), 176–190 University of Toronto Press. Retrieved from http://www.docear.org.
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